Theoretically, patterns can be registered as trademarks which is really important for some industries such as fashion. However, not every pattern meets the trademark law requirement for distinctive character and this can be a huge challenge for every applicant. Is this the same for the so-called digital goods and services…

According to trademark law in most countries around the world, if one trademark has a reputation, it is famous amongst consumers, this will give the sign broader protection that can help in disputes against similar marks. Easier said than done. One example from Japan shows us that in some situations…

More or less social media influence field is a kind of business nowadays. Influencers should know many things about how to build a proper business model in order to monetize their social media efforts and influence. One very important point in that regard is how influencers should deal with intellectual property rights, both in order not to infringe on someone else’s rights over images, text, etc., and on the other hand how to protect their own IP rights and license them in deals with brands.

The European Court has ruled in joined cases C‑775/21 и C‑826/21, Blue Air Aviation SA v UCMR — ADA Asociaţia pentru Drepturi de Autor a Compozitorilor. These disputes concern whether broadcasting music in planes and trains can constitute communication to the public from a copyright point of view. …

Registration of multimedia trademarks can be a challenge taking into account that they are relatively new forms of marks as well as the lack of sufficient practice in this area. One interesting case, reported by Anna Maria Stein for IPKat focuses our attention on the following multimedia EU trademark application…

The world champion in F1 Max Verstappen filed a trademark application in Benelux for MAX 1 in classes 25, 35, and 41. The main idea for this mark was to indicate different merchandising goods and services bearing the first name of the pilot and the number 1 that shows his…

Metaverse is one of the trendiest topics in recent years around the world. As a result, many companies have started to file trademarks related to virtual goods and services in analog to physical ones. The reason is that these virtual goods can be traded in the Metaverse. …

The General Court of the European Union has ruled in the case T‑275/21 Louis Vuitton Malletier v Norbert Wisniewski, which focuses our attention on the proof of secondary distinctiveness. The dispute concerns the following international figurative mark with a designation of the EU for class 18 — ‘Boxes of leather…

Neleman is a well-known Duck winery offering organic wines and using an unconventional marketing approach. The company has filed a European trademark application for the following combined mark in class 33 — Wine; Sparkling wines: